About the Area
Nestled along California’s scenic Central Coast, the Capitola–Soquel area offers a unique blend of coastal charm, small-town character, natural beauty, and entrepreneurial spirit.
Capitola
California's Oldest Seaside Resort Town
Capitola is famous for its colorful beachfront village, walkable streets, boutique shopping, and lively dining scene. From sunrise walks along the beach to year-round festivals and live music, Capitola brings together residents and visitors in a setting that feels both relaxed and energetic.
Soquel
Rural Beauty Meets Modern Innovation
Just inland, Soquel offers a complementary experience rooted in history, creativity, and community connection - charming downtown, family-owned businesses, wineries, galleries, and access to redwood forests and hiking trails.
Why it Matters
A thriving local business community
The Capitola–Soquel area is home to a diverse and dynamic business community. Entrepreneurs, retailers, hospitality providers, professional services, makers, and nonprofits all contribute to a strong local economy built on collaboration and community support.
The Chamber proudly supports businesses of all sizes by fostering networking opportunities, advocacy, business development, and community partnerships that help our region thrive.
Outdoor Recreation
Natural Beauty Year-Round
Beaches, surfing, kayaking, hiking, biking, wine tasting, and nearby redwood forests — all within minutes of one another. The mild coastal climate makes outdoor recreation a year-round experience.
Community Events
Culture & Celebration
From the annual Community Awards Gala and Art & Wine Festival to seasonal mixers, luncheons, and live music - there is always something happening that reflects the energy and spirit of our region.
Why Businesses Choose Us
A Place to Grow
Businesses are drawn here for the supportive community, engaged residents, strong visitor economy, and outstanding lifestyle - offering opportunities for innovation, collaboration, and sustainable growth.